Released on = August 3, 2006, 1:10 am

Press Release Author = RNCOS

Industry = Industrial

Press Release Summary = Mobile phone industry has developed some smart value added
services, which has enabled handset manufacturing to intensify in Europe.
International handset vendors are flocking into this region.

Press Release Body = The mobile phone, which is originally a voice communication
device has value added its services such as being a terminal of personal
communication, entertainment and information. Much business information is
transmitted through mobile phones as practiced by highly placed media companies
including Reuters and Bloomberg. Some entertainment companies such as Disney sell
ring tones, cartoon character logos, and advertisements via mobiles. And financial
service companies type personalized messaging market alerts when asked for.

The revolution in mobile phone services is an ideal of power, knowledge, and
convenience to its consumers. To the Europe mobile handset market, the revolution
brings forth huge opportunities for the handset manufacturers.

The smart value added applications have resulted in booming sales of mobile handsets
in Western Europe. There have been almost 40 million units marketed during the third
quarter of 2005, while this has been a 16%increase over the previous year. Europe
being the main market for GSM enables its mobile operators to offer these value
added services most conveniently. They also enable to generate about 70% of handsets
of GSM type.

In its recent market research report, "Europe Mobile Handset Market Analysis (2007)"
RNCOS estimates that the revenue generated from value added services from mobile
phones, especially mobile games will increase four times from 2.2 million euros in
2005 to 9.5 billion euros in 2010. With this the European mobile market will make
its presence felt by 17 to 26% of the total world market. The same period will
experience a growth in ring tones from 4.2 billion euros to 5.7 billion euros. The
analysts believe that the growth in cellular subscriptions will continue to push
handset sales across the continent, which will make it the key market for
international handset vendors.

The market research report on Europe mobile market provides answers to critical
questions such as:

-- How does the competitive market landscape look like for the mobile handset industry?
-- How does the value added services drive the Europe mobile market?
-- What are the recent trends and developments in the mobile industry in the
European region?
-- What are the future growth prospects, opportunities and threats to the Europe
mobile market?

About RNCOS:
RNCOS, incorporated in 2002, provides Market Research Reports for your business
needs and aims to put an end to your information pursuit. Our expertise in gathering
global business information for industry research, corporate training, growth
consulting, and business consulting, brings reputed companies and firms to us for
business enhancement solutions. We can be your one-stop-shop for Industry research
information and niche market analysis.

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Web Site = http://www.rncos.com

Contact Details = RNCOS
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Head of Business Development
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info@rncos.com